ELEIVA is an Etruscan word which means both “oil” and “serum". That’s because since ancient times olive oil was already being used for the skin care, as well as for food. The importance of this ambivalence was therefore evident even in the name of this liquid gold.
Since olive trees were strong and durable, almost indestructible, the Etruscan thought that olive oil had a divine powerand that it could restore one’s lost youth. They actually thought that the secret of these trees’ strength and long life was hidden in their fruits’ juice.
Olive oil was used to give massages, in face and hair masks, but also to soothe swelling, cracking or puncture wounds.
It was considered a valuable commodity and a luxury for a few, namely kings, queens, nobles and sport champions.
This ancient tradition inspired us to create these cosmetics for your skin care exploiting the incredible properties of our olive oil.
Polyphenols and vitamin E have a powerful antioxidant, anti-inflammatory and repairing effect , while unsaturated fatty acids have moisturizing and softening properties.